About & Mission

About & Mission

My name is Millie Reilly, I started ‘Reilly the label’ with my love of fashion, design and colour.
Having a Bachelor of fashion I always had a vision I would one day produce my own fashion brand that would show my love of creating pieces which will be shown in my designs of clothing and accessories. I will create staple pieces that are to be keep and worn all seasons round, including our accessories.

I’ve focused on my brand around being affordable - comfortable - simplistic but with elegant style. Colour will play a big part of my collections from pinks to vibrant blues. I am all about life in colour.

Reilly the label is for women who dare to dream. It is to bring women pieces that they feel confident in which gives them self belief that they are worthy.

Designed in New Zealand.

All of my collections will be made out of natural fibres, mainly linens and cottons. There will be staple pieces that will be available all year round in a variety of colours but most pieces will be limited one off items.

I hope you all love my creations as much as I do xx

Make sure to follow us on Instagram @reilly_the_label for beautiful customer photos and be the first to see the release of our newest collections.